WestCan auto
Lead Generation / Social Content
Lead Generation
META PPC CAMPAIGNS
We started by building a foundation for the WestCan Auto Finance online presence by creating the most important digital profiles for them, and prepared a detailed content and lead generation strategy to launch with.
We started with several experiments and deployed a data-driven campaign to drive inbound leads for auto consumers – One major campaign we ran on their website was the “25k Cashback Limited Time Offer!”
We also created and implemented many conversion strategies on the web asset (not built by us), that increased conversion rates of the traffic we were driving to the business.
Social Content
Instagram & Facebook main feed & Stories
The social content strategy for WestCan Auto Finance was rather robust.
We started 2 x social platforms from scratch, (Instagram & Facebook), where we built the audience from the ground up.
These actions were needed in order to run paid advertising efforts to the business.
The branding is dark / luxury – implementing their logo design into every post for brand recognition.
(see images below)
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